Creating Brand Ideas. Idea at The Basis of Everything

Coinflect — DeFi Blockchain — Let’s build the next chain together

What we do

A consistent, coherent brand has a single idea behind it. At Embacy, we make sure to come up with a metaphor that perfectly encapsulates what you do, why you do it, and why everyone should care.

Your brand is more than the sum of its parts — as long as its every element works off the same concept. This coherency and laser-like focus is what makes your brand identity memorable and makes brand loyalty possible.

A cohesive and well-thought-out brand idea is what keeps your brand identity from falling apart. This one good idea is what makes you stand out in the market.

Spexigon — Platform to Reward Drone Pilots For Collecting High Resolution Earth Imagery

Our process

In Embacy, we have developed a straightforward way on how to come up with an appropriate idea that will go together through all your brand communications.

We make it on time and in accordance with your values. The process is fully transparent, so you can check our progress at any time just by accessing Figma. The following is how we do it.

01

Briefing

We start at a steady pace with researching who you are, what your brand promotes, and how you position yourself in the market. Our project manager dives into your brand, its product features and identifies what are the key messages your brand strives to share.

02

Brand messages

When we’ve grasped what you want to communicate and how you should speak to your audience, we develop functional messages. It all starts with simple words reflecting the essence of your brand and its core features. Then, we refine them bit by bit and finally get the short but catchy sentence that fully represents your brand.

03

Brainstorm

Now, we have a groundwork to build further ideas on and it’s high time for our project managers to generate concepts. We gather for the brainstorm where we collect the ideas ranging from A to Z. When the brainstorm is done, we’re golden as the rest is just to narrow ideas down to the top list.

04

Delivery

The point is not to create your brand idea in one go, for us the quality and particularly the result matter. Therefore, we suggest three ideas of your brand that differ both essentially and conceptually. We pick the final option together with you while realizing what makes it the best one. At this stage, the brand idea creation is over and we turn every effort to its application in brand identity.

What you get

When everything’s settled, you get the brand idea that keeps your brand identity from falling apart while going together with all deliverables ranging from logo to the entire website. We can create your Brand Identity from the ground up, and the brand idea is only the tip of this iceberg. The Brand Idea, as well as Concept and Brand messages, are the basis of the Brandbook & guidelines that you receive upon the end of our process.

Bluejay — Decentralized Local Stablecoin for Asia

A few of our past projects

CMA

A worldwide company that numbers among its clients financial institutions from all over the world. They help clients get an advantage by integrating value-creating IT solutions.

Behance

Defi Alliance

DeFi Alliance connects founders to the largest traditional trading firms through their Acceleralor program, during which founders learn how to grow their own startup

Behance

Coinflect

Coinflect is a DeFi blockchain. A permissionless multichain dapp providing all necessary utilities to developers ranging from token launch to yield farming

Behance

Spexigon

Spexigon is the first of its kind aerial imagery marketplace powered by drones and blockchain. Earn rewards by collecting imagery with drones and uploading it to the platform.

Coming soon

Bluejay

Coinflect is a DeFi blockchain. A permissionless multichain dapp providing all necessary utilities to developers ranging from token launch to yield farming

Behance

Gigs

Spexigon is the first of its kind aerial imagery marketplace powered by drones and blockchain. Earn rewards by collecting imagery with drones and uploading it to the platform.

Behance

Cashew

One of the CGC’s leading “buy now, pay later” payment providers, focused on instant point-of-sale financing for both e-commerce and in-store transactions

Behance

Call to action

shoot us a letter at welcome@embacy.io or jump on an intro call

Service

Creating Brand Ideas. Idea at The Basis of Everything

A consistent, coherent brand has a single idea behind it. At Embacy, we make sure to come up with a metaphor that perfectly encapsulates what you do, why you do it, and why everyone should care.

In Embacy, we have developed a straightforward way on how to come up with an appropriate idea that will go together through all your brand communications.

Check out what else we use to make great projects