Seen: Everyone Deserves to Be Seen

<div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>What is Seen</p></div><p class="h3-style">To stand out and be remembered, brands need to send audience-relevant signals. SEEN uses CRM data to precisely target each person with data-driven personalised messages to make the content and the brand more eye-catching and memorable.</p></div></div><video autoplay="" loop="" playsinline="" muted="" width="auto" height="100%" class="responsive-video s_image_full mb-48 pt-128" data-default="https://player.vimeo.com/progressive_redirect/playback/678094050/rendition/1080p/file.mp4?loc=external&signature=962fb9015ed2869624636dba42cf882b13d0af867a2c04c2f1d05e9fb84b1cc2" data-mobile="https://player.vimeo.com/progressive_redirect/playback/678094050/rendition/720p/file.mp4?loc=external&signature=f748f2e5e725df2cea4458093e93212405b8c299c068b9fc2de46d596d9b59e1" src="https://player.vimeo.com/progressive_redirect/playback/678094050/rendition/1080p/file.mp4?loc=external&signature=962fb9015ed2869624636dba42cf882b13d0af867a2c04c2f1d05e9fb84b1cc2" draggable="true"></video><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f236920f92b2f4b9f897b_sn_1.webp" loading="lazy" alt="" class="s_image_full mb-48"><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2368ca45be745cf7c992_sn_3.webp" loading="lazy" alt="" class="s_image_full mb-48"><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f23685b2c3c5c8b693c55_sn_7.webp" loading="lazy" alt="" class="s_image_full mb-200"><div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>Brand Idea</p></div><div><div class="mb-16"><h2>Smart Way to Use Your Data</h2></div><p class="h4-style">The main symbol of the concept is a prism. Through the prism SEEN passes the data stream and forms it into personalized messages, in the form of directed ray of lights. In the process of transition, we get from the dark to the light world and see everything very clearly.</p></div><div></div></div><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2368be1fbc0867bdf222_sn_6.webp" loading="lazy" alt="" class="s_image_full pt-80 mb-48"><video autoplay="" loop="" playsinline="" muted="" width="auto" height="100%" class="responsive-video s_image_full mb-48" data-default="https://player.vimeo.com/progressive_redirect/playback/678094583/rendition/1080p/file.mp4?loc=external&signature=ad5150ef8ddf3cfbb5001d96e4a1f0a26e832e62d738d03203c24c1c5447a503" data-mobile="https://player.vimeo.com/progressive_redirect/playback/678094583/rendition/720p/file.mp4?loc=external&signature=c87fd618f32edc851cef9a18642d79f5fda8cc22fa23ce5d6de0225852ad4793" src="https://player.vimeo.com/progressive_redirect/playback/678094583/rendition/1080p/file.mp4?loc=external&signature=ad5150ef8ddf3cfbb5001d96e4a1f0a26e832e62d738d03203c24c1c5447a503" draggable="true"></video><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2368180bd02bde36a824_sn_4.webp" loading="lazy" alt="" class="s_image_full mb-48"><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2367987e1c8b4a5690dd_sn_8.webp" loading="lazy" alt="" class="s_image_full mb-48"><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2367fc78779de0790a35_sn_17.webp" loading="lazy" alt="" class="s_image_full mb-48"><video autoplay="" loop="" playsinline="" muted="" width="auto" height="100%" class="responsive-video s_image_full mb-48" data-default="https://player.vimeo.com/progressive_redirect/playback/678090390/rendition/1080p/file.mp4?loc=external&signature=edbaced5f964675ccd67ee4a2dfdb672846477a5304fe3552143e2d8ac895600" data-mobile="https://player.vimeo.com/progressive_redirect/playback/678090390/rendition/720p/file.mp4?loc=external&signature=2213aca1615f2f71540239d4799619b396b2a8db740e4eb2a5f67f22f12905ea" src="https://player.vimeo.com/progressive_redirect/playback/678090390/rendition/1080p/file.mp4?loc=external&signature=edbaced5f964675ccd67ee4a2dfdb672846477a5304fe3552143e2d8ac895600" draggable="true"></video><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2368ca45be769bf7c98c_sn_9.webp" loading="lazy" alt="" class="s_image_full mb-48"><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2368d1c53522ffd4b4e2_sn_10.webp" loading="lazy" alt="" class="s_image_full mb-200"><div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>Web Design</p></div><p class="h4-style">SEEN helps to maintain loyalty of you customer and connects your business with your end-user. So, we translate the effect of the team and technology SEEN provides: by direct and simple messages and clear but vivid graphics, SEEN highlights the mechanics of the process and the results.</p></div></div><video autoplay="" loop="" playsinline="" muted="" width="auto" height="100%" class="responsive-video s_image_full mb-48 pt-128" data-default="https://player.vimeo.com/progressive_redirect/playback/678141755/rendition/1080p/file.mp4?loc=external&signature=6a38e1769cf83b5be8a2744740d1aea52ec0b5f1da56b4533d446ec6f1fc3e9e" data-mobile="https://player.vimeo.com/progressive_redirect/playback/678141755/rendition/720p/file.mp4?loc=external&signature=911925c8a5b8f4c22a5f9348dc3a84483bde19c2694a4aa7c7a5bb72d9bb3f70" src="https://player.vimeo.com/progressive_redirect/playback/678141755/rendition/1080p/file.mp4?loc=external&signature=6a38e1769cf83b5be8a2744740d1aea52ec0b5f1da56b4533d446ec6f1fc3e9e" draggable="true"></video><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2368ee7cb7bf6aaf42ff_sn_11.webp" loading="lazy" alt="" class="s_image_full mb-48"><video autoplay="" loop="" playsinline="" muted="" width="auto" height="100%" class="responsive-video s_image_full mb-48" data-default="https://player.vimeo.com/progressive_redirect/playback/678204941/rendition/1080p/file.mp4?loc=external&signature=50e21ec4268c22cf870fbfcdf1d5c8c5206d72f1dbb111e44448b0b516fcd690" data-mobile="https://player.vimeo.com/progressive_redirect/playback/678204941/rendition/720p/file.mp4?loc=external&signature=0041dbbaebe7605f80a0ad17db0b3da4dc7de99af822ae359ddd46403df92772" src="https://player.vimeo.com/progressive_redirect/playback/678204941/rendition/1080p/file.mp4?loc=external&signature=50e21ec4268c22cf870fbfcdf1d5c8c5206d72f1dbb111e44448b0b516fcd690" draggable="true"></video><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f23671d7ec73d88510d33_sn_15.webp" loading="lazy" alt="" class="s_image_full mb-48"><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2367dd1d4b39642fe21c_sn_14.webp" loading="lazy" alt="" class="s_image_full mb-48"><video autoplay="" loop="" playsinline="" muted="" width="auto" height="100%" class="responsive-video s_image_full mb-200" data-default="https://player.vimeo.com/progressive_redirect/playback/678098002/rendition/1080p/file.mp4?loc=external&signature=f20ebd7d849fdaca78d4b6aa20b128317f080607eb8f96d8b8f2b9865ae697f9" data-mobile="https://player.vimeo.com/progressive_redirect/playback/678098002/rendition/720p/file.mp4?loc=external&signature=7147450146def531d89a85f7e27f1c202b4098ff6408ae5d3db9bfd57c2a3702" src="https://player.vimeo.com/progressive_redirect/playback/678098002/rendition/1080p/file.mp4?loc=external&signature=f20ebd7d849fdaca78d4b6aa20b128317f080607eb8f96d8b8f2b9865ae697f9" draggable="true"></video><div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>Guides</p></div><div><p class="h4-style">The central visual element of the identity is the 3D crystal prism, which symbolizes the personalised campaign that is created by SEEN. It consolidates the impact of the gradient rays, the CRM data integrated and used. The crystal prism has two color variations: on black and white backgrounds.</p></div></div></div><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2368df77755f1d93a66e_sn_5.webp" loading="lazy" alt="" class="s_image_full pt-80 mb-200"><div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>Typography</p></div><div><p class="h4-style">All the necessary headings have the text in uppercase and PP Pangram Sans Semibold or Bold font.</p><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f2368486f970f250c68f0_Group%2048097263.svg" loading="lazy" alt="" class="s_image_full pt-80 mb-200"></div></div></div><div class="p-lr"><div class="g-7-15"><div class="pt-13"><p>Color palette</p></div><div><p class="h4-style">The color palette is used not only for selections, but also for gradients.</p></div></div></div><img src="https://cdn.prod.website-files.com/62e119d58c1c3abc0a13d8f9/631f236808616b2eb1a7befe_39.svg" loading="lazy" alt="" class="s_image_full pt-80 mb-200"><div class="p-lr"><div class="team-case"><div class="mb-4"><p><b>Producer: </b>Leonid Bondarenko, Asya Ilyushechkina</p></div><div class="mb-4"><p><b>Project Managers:  </b>Denis Zatsepilin, Sofya Narbut, Roman Loginov, Karina Mansurova</p></div><div class="mb-4"><p><b>Head of Branding: </b>Asya Ilyushechkina </p></div><div class="mb-4"><p><b>Art Direction: </b>Anastasia Galeeva, Elisey Soloviev</p></div><div class="mb-4"><p><b>Designers: </b>Anton Maydurov, Banu Muldasheva, Sergy Chudarin, Valeria Bukharova, Elisa Valencia, Alexandra Voronina, Katya Olechenko, Ivan Mukhortov</p></div><div class="mb-4"><p><b>Illustrator: </b>Lisa I. Lou</p></div><div class="mb-4"><p><b>Webflow Development: </b>Artem Kuznetsov, Nikita Zinevich</p></div></div></div>