Creating Motion Identity.
Move in the Right Direction

We know exactly that good brand identity should be coupled with animations, and you can’t apply one without the other. The motion identity reflects if the concept of your animations is underpinned by overall branding. When the look and feel is well-thought-out, it’s high time for our team to decompose it into movements and define their character. In Embacy, we have a straightforward approach on how to create motion that suits your brand identity.

We pursue several goals when matching your motion graphics and web animations to the branding concept. For starters, it’s a matter of value and embedded meanings. The more consistent your motion style is, the better it expresses the brand idea. By thinking through the identity of movements, you may guarantee that your website won’t be ruled out like the decoy. On the contrary, your design solution will attract the users’ attention and keep them scrolling, the website while reflecting the brand identity.

Even if you’re sure about the visual appeal of your web motion, rethink how these animations can be used across various media platforms. When we’re dealing with the motion identity, we strive to make it applicable. The point is to come up with one-size-fits-all guidelines that will support your future brand development and expansion. The platform and time don’t matter, you’ll always know how to move in the right direction.

We don’t want to be boring, therefore sometimes we have fun. Web animations and motion graphics are what make you eye-catching and memorable. We strike the right balance to arrange accents on the website while reflecting the brand identity.