Charachters. Show Your Character

Brief

One of our project managers, along with our designers and illustrators, researches your brand. We look at everything there is to know about your business: your product, your unique value proposition, your brand identity, your values, your competitors, and their products, and their brands, etc. With this research, we'll be able to highlight exactly what makes your brand exceptional and create a suitable brand character (or characters).

Concept

After the preliminary analysis is complete, our team can sit down and bounce some ideas back and forth. These characters won't exist in a vacuum, they need to beneficially and accurately represent your brand. This is why we take time to create several concepts, complete with expansive moodboards and visual references. This groundwork allows us to create just the right characters for your brand. We'll share these concepts with you and together decide on the right one to take further.

Sketches

We take our chosen concept and create multiple sketches for the character illustrations. Our process is completely transparent: you'll have access to our Figma from the very start of the project, and at this stage, you'll be able to see the birth of your brand characters. Once we have the right sketches, we distill them to their core and remove everything unnecessary. And then add some colorful details, if that's what's needed.

Delivery

After everything's done, we deliver to you the final character illustrations. These are the distinct characters that embody your brand. With not so many words, they show exactly what your brand is all about. All while being expressive, relatable, and if that's what's needed, funny.