Creating Brand Identity. Presenting Your Brand in Style
Kinescope — Instagram Stories
Kinescope — Instagram Stories
What we do
Of course, the brand identity isn't just the visuals: it's your tone, your values, it's everything people think about when then they think about your brand. Here at Embacy, we employ a conceptual approach. By keeping in mind a single concept throughout the process of brand identity development, we create a cohesive project, where element works towards the same goal.
Our process is completely transparent and we go on this journey together. By combining your extensive knowledge of your brand, your product, and your niche with our branding expertise, we create a branding identity that is uniquely fitted to your product. We show everyone exactly who you are, and we do it in style.
Seen — Instagram Posts
Our process
01
Briefing
Everything starts with the research. Our team on the project delves deep into learning everything there is to know about your brand, your product, your competitors and their products, and their brand identities, and so on. All this research is absolutely essential for creating a brand identity that positively showcases your product and stands out on the market.
The designer and the illustrator team up to construct the brand identity based on the idea for all three concepts developed.
02
Concepts
A good brand identity works off a concept. It means something, it has storytelling behind it, it's not just a collection of visual elements and tone of voice recommendations. So our team comes up with ideas. A lot of them. Then they take the best of those, and refine them, and put together the visual references and the expansive moodboards, and maybe even some early sketches. We present these concepts to you, and together pick one to take further.
03
Design
Once the right concept is chosen, we elaborate on it. Everything's refined, we see how it would work on different mediums (billboards, social media posts, etc), change what doesn't work, improve what does work, and so on. Our process is entirely transparent since day 1, so you'll be able to see in real-time how your brand identity takes shape.
04
Final touches
We refine everything until it's just right, and then deliver the finals to you.
What you get
Bluejay — Website
A few of our past projects
Seen
Seen uses CRM data to precisely target each person with data-driven personalized messages to make the content and brand more eye-catching and memorable
Bluejay
A capital-efficient protocol for multi-currency stablecoins as the base layer for monetary architecture of the future
Finom
A new way to do finances for businesses, Finom combines accounting and banking services into a single modern mobile-friendly solution
Neural Concept
Deep learning software for engineers. We took the inspiration from how people work with natural materials: the creation of glass, metal, clay.
Kinescope
The three dots are synonymous with the three pillars of the Kinescope. Customizable, For any business, All in one. And they remind us of those old bulky TVs.
Call to action
Service
01
Branding
02
Web Design
03
UI+UX
04
Illustration
05
Motion
06
Development
